How to sell online
Selling your product online is a definite possibility there are several methods that can be used and there are different venues that you can sell through I would like to look at a couple of these Amazon eBay, and your own website.
First, let’ look at the pros of selling on Amazon
Amazon has established itself as the number one place for many shoppers and has become the topic of many marketing studies. What we are looking at in this post is how much a retailer has to gain or lose if he decides to sell products with Amazon.
There are millions of active customers each month visiting Amazon looking to shop for products.
Amazon has more than 300 million active customer accounts and more than 170 million monthly unique visitors to the website resulting in over $100 billion in revenue, Amazon is the number 1 place to go for most shoppers.
By listing your products on Amazon you automatically gain credibility and trust. That is because some users are more likely to buy a product from Amazon rather than from a shop they never heard of. Amazon’s promise of excellence and great service and quick delivery of items purchased entices many shoppers into buying the products from their website.
It is also noted that in countries where online shopping hasn’t yet gained full traction, most shoppers trust Amazon over almost any other online store.
Low Costs for Marketing
Amazon already attracts millions of customers to their website daily, and you get access to them.
Depending on your niche and how crowded the market is you can start selling from day one without any significant marketing efforts whatsoever.
The competition, however, is very fierce and you need to stand out from your competition, so it is important in having a presence that stands out will help your efforts of piggybacking on Amazon’s huge client database.
You will not have to worry about keeping inventory, with more than 100 fulfillment centers around the globe, you can ship all your products in bulk to Amazon and they will store your inventory, package it and ship it to shoppers.
Amazon FBA (Fulfillment By Amazon) is your inventory warehouse, manager, and shipper for a very small amount, compared to what you’d have to pay otherwise. On top of freeing yourself from the shipping hassle, your products will qualify automatically for Amazon Prime shipping and buy box priority, which will hugely impact on the overall sales.
THE CONS OF SELLING ON AMAZON
Selling on Amazon may have it’s good points however there are some negative thing to look out for it is not all easy and no problem there are many things to consider before taking the leap. Things like high competition, high selling fees, and order management, these things will l have an impact on your strategy and pricing and therefore need to be considered carefully.
Very High competition
The competition is fierce selling on Amazon your pricing of goods has to be competitive and my understanding is your competitor can give you a bad product or negative sellers review and that could be the end for you.. You need to have a long-term strategy otherwise, you will not succeed.
Amazon is charging retailers high commissions for every product sold through them.
While on shopping channels you pay for every click, no matter if that click converts or not in marketplaces such as Amazon you pay a percentage of each sale. Because of that, you need to ensure that your margins are high enough in order to be successful. Depending on the category, from 8% to 15%.
If the products you are selling is in low-margin categories then you may be better off moving to other places because you will not make a profit maybe you will end up losing.
If you’re selling your inventory on multiple marketplaces the first you need is to sync your orders You need to ensure that Amazon orders are directly brought into your system for a constant up-to-date system
Thankfully there are plenty of tools on the market that will help you and ensure that the number of items available in your shopping cart is always up-to-date.
For some merchants, selling on Amazon could turn out to be beneficial to their retail strategy, but for others, it will not work.
eBay is known as a place for the small entrepreneur to sell their goods online it is marketed as a launching point for small business
That does not mean it is for every small business owner, however, eBay certainly has its strengths — in having a large user base to other recognized online selling venues it might come up short for some online retailers.
eBay has over 160 million active buyers in their network any of whom could find exactly what they’re looking for in your online store. For sellers hoping to expand their e-commerce presence serving a dedicated community of active buyers is essential to success. To be successful you must be able to stand out from the rest
2) Ease in Using
eBay has one of the better checkout and payment process, the platform has only become easier to use over time. While individual shop owners are in charge of their own customer service operations, they can also count on eBay’s online infrastructure for support should any problems arise.
eBay makes it easy for sellers to band their online stores by allowing the options for shop owners to add their own logo to their store, packaging and shipping supplies this option is very valuable to small business owners as it will cause them to get name recognition
1) Fee Structure
Most marketplace fees are deducted as part of each sale and fees can vary depending on category, it is important that you check what it will take for you to break even because you could end up making a lose
2) Competing With eBay
Although eBay offers competitive branding opportunities, customers still might walk away from a transaction with the impression that they’re basically just shopping with eBay rather than doing business with your company. The platform itself — despite offering a system that supports small business owners — is still the focus of the shopping experience. Plus, it might be difficult to convince shoppers to come to your store directly rather than going through eBay should you ever choose to set up shop independently.
3) Time and Attention
Running any business can be time-consuming under the best conditions, and selling on eBay is no different, it requires being engaged at all hours of the day. Whether you’re answering questions about products, providing feedback to eBay itself, or monitoring auction items, expect to be consistently on call. After all, you’re still the shop owner, and you still have a responsibility to your customers — especially if you want to turn them into brand devotees.
Selling products on your blog is one of the best ways to turn your audience into a consistent revenue stream.
Anything can be sold through blogging and many bloggers already have a product that they are looking to sell. This could be something as simple as selling an ebook that you have written, or perhaps selling your time as a consultant or other type of expert within your field.
No matter what type of product you are offering, you can leverage your audience into lots of sales
IT’S not Just Selling Products, Sell Yourself
If you are trying to convince a customer to pay you for a product or for your time, show them a clear example and explain how this will make their life easier or more fulfilling is necessary.
There are dozens of advertising messages each day. Because of this, most people train themselves to ignore empty sales pitches that overpromise and underdeliver.
The good news is that you can separate yourself from the pack by making a well-founded case for why your readers should purchase what you are offering.
Avoid trying to come up with the perfect sales pitch, and instead of making yourself as relatable as possible to your readers. People are more likely to buy from a trusted source, so authenticity is absolutely vital.
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Thank you so much for reading my post, I hope you found it informative and helpful Please drop by again. You can leave your questions and comments in the space provided and I will get back to you. I would really appreciate you liking and share this post.
NOTE: This post includes affiliate links, which, if clicked on and a product purchased, I get a small commission (with no increase in cost to you).