What is Digital Reflection
Digital Reflection is a division of comScore, Inc., one of the nation’s most respected Internet research firms.
Digital Reflection’s goal is to help companies understand how people are using the Internet across the many new Internet-capable devices in their homes.
This is to help companies better understand how people are using their products and services, they can give users more of what they want and need.
To participate in this research members are asked to install hardware that will monitor all of the Internet activity on the home’s Internet connection.
This will enable Digital Reflection to get an understanding of how the Internet is being used across all devices, including desktops, laptops, tablets, mobile phones, gaming consoles, and any other devices using the home’s WiFi connection.
